An email integration with FindMine allows you to incorporate our Complete the Look tool into your marketing, transactional, abandonment, or re-engagement emails to up-sell, cross-sell, and re-engage your shoppers.

Best Practices

Layout + Styling

• If your email template includes other product recommendation components, like You Might Also Like, we recommend placing the Complete the Look component before other recommendations. In our testing, we've found placing Complete the Look first leads to a higher conversion rate and last touch revenue.

Content

• For post-transactional emails, we recommend:
  • Showing 1 look
  • Using the highest value item from the transaction as the primary item to show a look for
• For marketing emails, we recommend:
  • Showing multiple looks
• For abandonment & re-engagement emails, we recommend:
  • Showing 1 look
  • Using the most recently purchased or viewed item to show a look for

Integration

There are two ways to integrate FindMine with your Email Service Provider:

Option 1: Use our API to make a call and trigger Complete The Look for your item.

1. Obtain a new FindMine API key from your Account Manager.
2. Integrate using our direct API documentation or if you're a Movable Ink customer, click here.

Things to know about this method:

1. If the item being called does not have a look that can be returned, then nothing will return.
2. The API needs to use the Product ID + Color ID (if you use color id in your general integration) that FindMine uses to identify products. If your Email Service Provider does not have that information—or cannot make API calls when composing email messages—then this method will not work.

Option 2: FindMine provides a flat file of all available looks for your Email Service Provider to pull from.

1. Provide an SFTP where FindMine can drop the files (including username and password).
2. Determine what information needs to be provided in the file.
   1. You have options here: which imagery to use, the kind of data in the file, and more.