An email integration with FindMine allows you to incorporate our Complete the Look tool into your marketing, transactional, abandonment, or re-engagement emails to up-sell, cross-sell, and re-engage your shoppers.

Best Practices

Layout + Styling

• If your email template includes other product recommendations, like You Might Also Like, we recommend placing the Complete the Look component before other recommendations. In our testing, we've found placing Complete the Look first leads to a higher conversion rate and last touch revenue.

Content

• For transactional emails, we recommend:
  • Use the highest value item from the transaction as the primary item to show a look for
  • Showing 1 look
• For marketing emails, we recommend:
  • Showing multiple looks
• For abandonment & re-engagement emails, we recommend:
  • Use the most recently purchased or viewed item to show a look for
  • Showing 1 look

Integration

1. Decide which email template you'd like to incorporate Complete the Look into.
2. Obtain a new FindMine API key from your Account Manager.
3. Integrate using our direct API documentation or if you're a Movable Ink customer, click here.

Analytics

Your ESP can track interactions using our interaction pixel.

Campaign and conversion tracking will be handled through your email provider or analytics suite.